I find that the name is easy to remember and even though the search results are different from that of Google, it proves to be much better than the old Live Search: bright, well laid out etc.
The image search appears easier to the eye and when you hover over a selected image relevant information comes up such as the image size and the source it's from.
Because none of the current browsers have Bing as an option on their search fields, you have to actually go to the website in order to use it.
Firefox users can add the search engine as an unofficial add-on, or just by adding it manually as with other browsers.
In the meantime,however, I think I'll continue to use Google.